Growth Metric Calculators

2 live · 2 planned · free, instant & private
ROI calculatorTotal & annualized ROI, real return after inflation, A-vs-B verdict.Open calculator →CAC & LTV calculatorCAC, LTV, LTV:CAC ratio and payback period with a verdict.Open calculator →
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About these calculators

Return on investment is easy to state and easy to misread — a 40% return over four years is not comparable to a 40% return over one. The ROI calculator annualises the figure so investments of different lengths can be judged against each other honestly, and shows the payback period alongside it.

The CAC and LTV calculator covers the ratio that decides whether growth is worth buying: what a customer costs to acquire against what they are worth over their lifetime, and how many months it takes to recover the spend.

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