The formula
Break-even units = fixed costs ÷ (price − variable cost per unit). The denominator is the contribution margin — what each sale actually contributes after its own direct costs. Add a profit target to the fixed costs and the same division tells you the volume that reaches it.
Fixed vs variable — the sorting rule
Ask: "if I sold one more unit, does this cost rise?" Materials, packaging, payment fees, per-order shipping — yes, variable. Rent, salaries, insurance, software subscriptions — no, fixed. Semi-variable costs (a salesperson with commission) split: salary to fixed, commission per sale to variable.
Safety margin
If you enter current sales, the calculator shows how far above break-even you operate — the percentage sales can fall before losses start. Under 20% is thin; a single soft month can wipe it out.
Ways to lower your break-even
Only three levers exist: raise price, cut the per-unit variable cost, or cut fixed costs. Price is usually the most powerful — a 10% increase flows straight into contribution — but test it; volume responses differ by market.