The formula
break-even units = fixed costs ÷ contribution margin
break-even revenue = fixed costs ÷ contribution margin ratio
Worked example
A small product business: $4,000 a month in fixed costs, selling at $25 with $9 of variable cost per unit.
| Step | Working | Result |
|---|---|---|
| Contribution margin | $25 − $9 | $16 per unit |
| Contribution ratio | 16 ÷ 25 | 64% |
| Break-even units | 4,000 ÷ 16 | 250 units |
| Break-even revenue | 4,000 ÷ 0.64 | $6,250 |
Unit 250 pays off the last of the rent. Unit 251 delivers $16 of profit, and so does every unit after it — which is why businesses just past break-even see profit accelerate so sharply.
Which lever moves it most
Starting from 250 units, here is what each single change does:
| Change | New break-even | Improvement |
|---|---|---|
| Raise price $25 → $28 | 211 units | −16% |
| Cut variable cost $9 → $7 | 223 units | −11% |
| Cut fixed costs $4,000 → $3,500 | 219 units | −12% |
| Add $1,000 of fixed costs | 313 units | +25% |
Price is usually the strongest lever, because it raises contribution without touching cost. That last row is the one to respect: every new fixed commitment — a hire, a bigger unit, a software contract — permanently raises the bar you must clear each month.
Service businesses
Replace units with billable hours. A consultancy with $6,000 of fixed costs billing $85/hour with $15 of variable cost per hour has a $70 contribution margin, so break-even is 86 billable hours a month — about 20 a week. If the team is only billable 60% of the time, that requires roughly 33 working hours a week, which is where many service businesses discover their real constraint.
Beyond break-even
Two extensions worth having:
- Target profit. Add the profit you want to fixed costs. For $2,000 of monthly profit: (4,000 + 2,000) ÷ 16 = 375 units.
- Margin of safety. How far sales can fall before you are losing money. Selling 400 units against a 250 break-even gives a 37.5% margin of safety.
The contribution margin at the heart of all this is the same figure people mangle when confusing margin with markup — get that wrong and every break-even number built on it is wrong too.
Run your own numbers
FAQ
What is the break-even formula?
What is contribution margin?
What counts as a fixed versus variable cost?
How do I calculate break-even in revenue rather than units?
Which lever lowers break-even fastest?
Sources
Primary references used for the figures and rules on this page.
- Calculate your startup costs — U.S. Small Business Administration
- Write your business plan — U.S. Small Business Administration