The joint is part of the brick
A standard US modular brick has a face of 7 5/8 by 2 1/4 inches. If you tried to work out coverage from those numbers you would get the wrong answer, because a brick is never laid on its own — it comes with a mortar joint attached.
Add the usual 3/8 inch joint to each dimension and the effective footprint becomes 8 by 2 5/8 inches, which is 21 square inches. There are 144 square inches in a square foot, so:
144 ÷ 21 = 6.86 bricks per square foot
That figure is why the standard sizes look the way they do. Three courses of modular brick, joints included, come to exactly 8 inches of height, which lines up with the block and the window openings around it.
What ignoring the joint costs you
Run the same calculation without the mortar and the face is 17.16 square inches, giving 8.39 bricks per square foot. That is 22% higher. On a 160 ft² wall it is the difference between ordering 1,097 bricks and ordering 1,343 — roughly 250 spare bricks you did not need and cannot return once the pallet is broken.
A worked wall
Take a wall 20 ft long and 8 ft high, with no openings. That is 160 ft².
At 6.86 per ft², you need 1,097 bricks to cover it.
Add the standard 10% for breakage and cuts and the order becomes 1,207 bricks.
Mortar for that runs to about nine 70 lb bags, plus sand if you are mixing rather than buying it premixed.
Two wythes doubles the brick, not the area
A double-wythe wall is two leaves of brick thick. The wall area does not change, but you are laying two bricks for every one on the face, so the count doubles. Solid masonry walls in older construction are often two or even three wythes.
Order in one go
Brick colour comes from the clay and the kiln, and both drift between firings. Product codes do not guarantee a match across batches. If you run short and reorder a month later, the new brick can land noticeably lighter or darker in a wall that is already up. Ordering the whole job, waste included, in a single delivery is the only reliable way to avoid it.
Run your own numbers
FAQ
How many bricks are in a square foot?
Does the mortar joint really change the count?
How much waste should I add to a brick order?
How much mortar do I need per thousand bricks?
Why should I order all the brick at once?
Sources
Primary references used for the figures and rules on this page.