Why average cost is the number that matters
Once you’ve bought a stock more than once, no single purchase price describes your position — your average cost does. It’s a weighted average: total money in divided by total shares held, so bigger lots pull the average toward their price. Every meaningful question about the position — am I up or down, where’s my break-even, should I add more — is answered relative to this one number, and this calculator keeps it exact across as many buys as you’ve made, fractional shares included.
Averaging down, with the guesswork removed
When a stock falls below your average, buying more lowers that average — but most people guess at how much to buy. The target solver inverts the formula: tell it the average you want and the price available now, and it returns the exact share count (and cash outlay) required. Two cautions worth taking seriously: the target must lie between the current price and your existing average (you can’t average down to a number below what shares cost today), and averaging down concentrates more money in a falling position — it lowers your break-even, not the risk. Make sure the reason you’d buy today stands on its own.
From average cost to profit
Enter the current market price and the calculator marks your whole position to market: total value and unrealized gain or loss versus everything you’ve invested. When you eventually sell, run the exit through the stock profit calculator to fold in commissions and dividends, or check what a disciplined monthly plan would build with the investment growth calculator.